I collaborated with Suntek Global on a cross-country project to plan and design their official website, with operations based in Norway, a client in Taiwan, and a target audience in the USA.

 

The primary challenge was uncovering customer insights and determining the best ways to highlight Suntek's services while ensuring the website communicated a clear and compelling image to potential clients.

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To address this, I implemented a well-structured information architecture, combining simplified icon designs, real photography, and AI-generated images to visualize complex solutions effectively. These AI images were tailored to illustrate the company’s services and benefits, making abstract concepts more tangible and engaging for the audience.

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By focusing on user benefits and emphasizing the "why choose us" factor, I created a visually appealing and informative experience. Concise, impactful text combined with intuitive visual elements ensured users could quickly grasp the value Suntek offers. Additionally, strategically placed call-to-action buttons on every page made it easy for users to contact the team, boosting lead generation and making the site more user-friendly.

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