Recent projects
specialty
I specialize in branding, graphic design, and digital design, combining innovative tools with a deep understanding of industry trends to deliver exceptional work. My services are personalized to meet your unique needs, ensuring that every project I take on reflects your vision, engages your audience, and supports your business goals.
BRANDING
More than visuals — I build clarity and cohesion.
With a background in design, strategy, and marketing across cultures, I help brands find their voice, define their identity, and express it with confidence. My approach balances visual depth with business relevance — ensuring every brand touchpoint feels intentional and aligned.
My branding services include:
-
Brand identity systems – logo, color, typography, visual rules
-
Brand guidelines – usage, tone of voice, application references
-
Consulting & creative direction – for new or evolving brands
Whether you're launching or reimagining, I translate your story into a brand that connects — clearly, consistently, and distinctively.
Graphic design
Design with purpose — tailored for communication and impact.
I design marketing materials that deliver more than aesthetics. With experience bridging marketing, design, and cross-market communication, I focus on visuals that support your goals and speak to your audience — clearly, confidently, and on-brand.
My graphic design services include:
-
Marketing assets – campaigns, presentations, product sheets
-
Print materials – brochures, packaging, editorial layouts
-
Social visuals – branded content for Instagram, Facebook, LinkedIn
I don’t just make things look good — I make them work, across formats and across cultures.
Digital design
Design that adapts — across screens, markets, and expectations.
I craft digital experiences that merge aesthetic clarity with strategic intent. With a background in UX, branding, and cross-cultural communication — spanning both Asian and Nordic markets — I understand how to translate business goals into intuitive, effective design.
My digital design services include:
-
Web & UI design – landing pages, e-commerce flows, responsive layouts
-
Pitch decks & presentations – investor decks, internal reports, keynote visuals
-
Digital brand assets – icon sets, display banners, email templates
I work closely with clients to ensure every detail supports the bigger picture — clear, consistent, and conversion-ready across all digital touchpoints.
Feature projects
CLIENTS
Betty is a very talented designer and has wide ranging knowledge of many aspects of graphic design. An example of her talent, which we find to be quite impressive, is her exceptional ability to take our provided images, graphic elements and/or design requirements, and then research and understand the sensibilities of our intended viewers/market. In each case the result has been a final design which resonates with our target market so effectively that each has significantly improved customer purchase decision.
"
"
